Tuesday, 13 December 2011

Advertisement

This is the outcome of my advertisement for the release of my digi pack. I like the results and i agree with the way this image sell the package as a whole, with the lead singer of the band, the setting and the emotions of the 'Seaside' reflected into one. However what i liked about the other images that could have also potentially been used for advertisement is the fact the Blackpool tower was familiar, and would have caught the attention of many more people because they would recognise the setting where the band had been. The wheel and peer could be found at any seaside location, however at least it still sells this setting.  I chose this image manly because of the composition, but in particular the emotion and narrative upon Astons face. To stand out against this recurring theme of black and white i chose to do the titles and writing in bright colours so that they really caught the attention of passers by who happened to glance at the poster. It was also key to include the name of the album in the advertisement as i didn't do on the front cover. And i really like the way i incorporated the bands name and title of the album as one. This was created using the inspiration of the Kooks album 'Inside in, Inside Out' Where they fitted it in-between 'The Kooks' I kept the location of the bands name, and used a theme of bright blue, bright pink, and white throughout the poster so the colourscheme was agreeable. I fitted 'Seaside' slightly smaller than the title used for 'The Kooks' fittingly in blue and next to the 'The' the colour makes the writing stand out, and makes people pay attention to the title as your eyes move from the 'The' to the 'Seaside' so you may think the title is 'The Seaside'. In pink i wrote 'Out Now' this was in the same size font as the band title, however the pink justifiably grabs your attention. This information is particularly important that people notice it, because it will increase the sales of the album as audiences know that the album is out, i included logos of the places where people can buy the album such as 'Amazon'm, 'I-tunes' and 'HMV' so people know where to look for it, and the copy and paste of the front cover of the album means people will know what to look for when their in the shops. All these things are vital in informing potential customer as much as possible so sales increase. For the image of the album i made the sides stand out more in black so that it stood out in the poster. I then included quotes that are often used to increase the sales of an album or any DVD. As always the quotes are promising, and the more amazing they are, the more people think that this must be an album to buy, which also increases sales in media. What also buys the quotes is the fact that they are also written by other forms of the industry which the public trust in such as 'NME' and the 'Independent' However amongst the big names, there are some quotes that are left unknown. Following the quotes also come the chosen stars that those who gave the quotes specialised with the album or Dvd. The more stars, the more they back up the quotes, and the album, and sells to the buyer even more. Each quote has been done in different colours of the blue, pink and white, so that each quote commands attention and expresses that there from different people. It also helped them to stand out more against the background. Finally i included the labels that the kooks are with 'Virgin records', and 'EMI'  as this is information that must always be giving in some shape or form when it comes to print products. I really like the outcome of this advertisement, however once again I feel like i could have done more thumbnail examples before coming to the conclusion of this one. 

Thursday, 8 December 2011

Feedback for A2 Music Video

We showed our videos for our A2 music videos in class so that we could receive some feedback about whats good about the video, as-well as what we could do to improve it. Here are my reviews.

'Donkeys <3 I liked the video it worked with the music and looked like a video the Kooks would do'

'Good camera angles, fitting with music and constructed well'

'really good acting, only thing i can think of are contrast issues in one bit, as it's too bright.

'Good use of different shots, Why all black and white?'

'Really good! Good angles'

'Blackpool/seaside. Settings good, fits the kooks video themes, nothing bad to say really, really enjoyed it <3'

'Really good, good shots, and timing with lyrics'

'AWESOME', I don't think anything needs to be changed'

'Love the black and white effect, it works well! The various shots are great- keeps up with the speed of the song. To be honest i really can't think of anything you could improve. Amazing-well done'

'Great video!! Shots really went with the kook. Love the black and white. Shots of different things and Blackpool worked really well! Looked like a real music video! No improvement needed'

In conclusion i got really good feedback from the class, telling me that i needed little or no improvement at all. I am really pleased with my feedback and music video overall.

Thursday, 1 December 2011

Digi Pack Layout

Front cover of Digi Pack
Left side in the centre of the digi pack,
where booklet would go. 

Right side in the centre of the digi
pack, where the CD Will be.
Back of the CD case.



I'm really happy with the outcome of the digipack and actually developing my ideas and creating them on photoshop. I love the simplicity of the front cover, which captures your attention and curiosity and the tones are very fitting. I think that the fact the front cover is so simple, and doesn't give much away other than a striking image will also draw people in more. The inside of the digi pack, where the booklet will be works great, and none of the images out shadow the other which is exactly what i wanted, as i feel they all command attention because of tone and emotion. I also think the effect of this 4 photo composition makes a perfect booklet cover too. The seagull background and CD disk work effectively and i like how the background of the sea will create a simple but textured background behind the disk, whilst the disk makes the seagull stand out even more as it makes the seagull jump out from the flat image of the background one. I feel this effect of the seagull, also makes beautiful decoration for the CD cover and is a nice portrayal and representation of the key song that the album is names after. It was hard to place the circles evenly, and in the right place as it's hard to judge exactly where the middle is, particularly the circle where the teeth would be to hold the CD in place, and you can tell it's slightly out, which is something i would improve. Last but not least is the back of the digi pack case. I think this works great and that colour of pink particularly stands out against the black and white and gives the dimension so that they stand out against a background that does demand attention. To create a theme and incorporate the pink writing so it doesn't look out of place on the back of the album, i did one side of the Digi pack in black writing which is fitting for the writing on the front cover, and the other side in the same pink writing as that on the back of the case. I think this works effectively. I then included the labels that the Kooks are with which is EMI and Virgin records, as-well as all the other labels that are found on the back of a CD digi pack. The barcode was a must on the back of the CD case, and all these extras were easily copied and pasted on the   image, however i tried to place them so they blended into the tones of the background and didn't look out of place. I then wrote something about the official website of the Kooks and joining them on Facebook and Twitter as this is commonly found on the back of an album in small print. I do really like my digi pack and i feel that my ideas came together nicely, however things that i would improve is the fact that i could have produced more full digi packs onto my blog before deciding the one i would actually use. Another small improvement i could have done is the fact i could have blended the barcode into the background, however many DVDs and CVs tend to keep these white anyway so that they stand out for scanning.